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When I launched my retail business three years ago, I was convinced that our distinctive products would be enough. I overlooked market research as a waste of time – a mistake that nearly ruined my entire venture.
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I invest at least 120 minutes each regularly examining our competitors':
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* [professional website design cost](https://freetalents.ma/employer/%d8%ab%d8%b1%d9%8a-%d8%b3%d9%83%d8%b3%d8%aa%d9%8a-%d8%a7%d9%84%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9/) structure and UX
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* Content strategy and publishing frequency
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* Social media activity
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* Client testimonials and ratings
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* SEO strategy and rankings
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A few weeks ago, a entrepreneur questioned me why his content weren't creating any inquiries. After reviewing his content marketing strategy, I identified he was making the same blunders I see countless Saudi businesses make.
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Begin by mapping ALL your competitors – not just the major ones. During our analysis, we found that our most significant competitor wasn't the famous brand we were tracking, but a recent company with an innovative approach.
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For a hotel brand, we discovered that word-for-word transfer of their foreign queries produced highly unproductive spending. After executing a regionally-specific keyword strategy, their cost per acquisition dropped by 73%.
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For a furniture retailer, a collaboration with 20 nano influencers generated a remarkable better return on investment than a single partnership with a high-profile creator with a massive number of followers.
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Last month, a merchant approached me after spending over 250,000 SAR on unsuccessful paid search initiatives. After revamping their methodology, we produced a dramatic improvement in advertising efficiency.
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I use a straightforward tracker to record our rivals' pricing modifications every week. This has allowed us to:
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* Discover periodic discount patterns
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* Notice special offer approaches
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* Comprehend their cost structure
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Last quarter, a skincare retailer invested 300,000 SAR in traditional advertising with minimal outcomes. After shifting just 25% of that investment to influencer marketing, they experienced a seven hundred twelve percent increase in conversions.
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I suggest classifying competitors as:
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* Main competitors (offering very similar offerings)
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* Peripheral competitors (with some overlap)
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* Potential challengers (new businesses with innovative potential)
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Additional timing insights included:
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* Decreased rivalry during worship moments with consistent results
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* Increased engagement on Fridays and Saturdays notably after evening prayers
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* Temporal differences requiring spending modifications during cultural events
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* School schedule impacts on particular industries
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Helping a culinary business, we created a approach where influencers authentically presented products into their regular routines rather than generating clear promotions. This method resulted in engagement rates two hundred eighteen percent greater than standard advertising material.
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Six months into business, our conversions were dismal. It wasn't until I chanced upon a comprehensive report about our niche that I understood how oblivious I'd been to the business environment around us.
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Recently, I witnessed as three rival companies invested heavily into developing their operations on a specific social media platform. Their attempts were unsuccessful as the medium turned out to be a bad match for our sector.
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I now employ several resources that have dramatically enhanced our competitor analysis:
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* SEO tools to track other companies' search rankings
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* Mention tracking tools to follow competitors' digital footprint
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* Digital tracking solutions to track changes to their [premier digital marketing services](https://Dating.we3d.ro/@brittbrumbaugh) properties
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* Email capture to get their marketing communications
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With extensive testing for a meal service client, we found that advertisements shown between night time significantly exceeded those shown during standard optimal periods, achieving substantially higher purchases.
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Key approaches included:
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* Collaborating with Saudi native speakers to determine genuine lookup habits
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* Analyzing regional rivals for search term strategies
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* Building a Arabic-English keyword matrix to engage every possible searchers
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* Using Saudi Arabic dialect rather than classical terminology
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Powerful techniques included:
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* Showcasing collective advantages rather than personal benefits
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* Adding subtle religious references where appropriate
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* Adjusting promotion language to match Saudi traditional values
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* Developing separate message options for different regions within the Kingdom
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